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About Jaguar


Jaguar MENA, has revealed the third film in its ‘Forward Thinkers' series with the story of Loai Naseem, founder of the Saudi fashion house Lomar. Heading up one of the region's most successful fashion houses, Loai Naseem works with his team to design unique collections tailored to fit both men and women's lifestyles in the MENA region.
Seeking to revolutionize the way men wear traditional Saudi clothing, Lomar's designs combine comfort, nobility of the past and modern designs. “Design is the foundation stone to any product you want to use or manufacture”, says Loai - placing design at the helm of the business this Jaguar Forward Thinker and his team roll out new and innovative designs every couple of months in order to keep the brand revitalized while continuously evolving to meet the ever-changing needs of customers in the market.

Discussing the level of detail that goes into design, Loai understands the importance of planning and control in order to stay one step ahead and deliver unparalleled levels of quality: “Looking ahead always guarantees the present and puts me in the lead.”
Loai Naseem is a role model for entrepreneurs around the region who seek to break out of the traditional industries, pursue their passions, and develop innovative products and services.Click here to watch the full ‘Forward Thinker' episode with Loai Naseem on the Jaguar MENA YouTube channel.

Jaguar's ‘Forward Thinker' series was launched the series this year as part of the brand's ‘The Art of Performance' platform to celebrate the company's expanding line up of vehicles across the region while challenging the conventional perceptions of innovation and performance through creative content. Collaborating with ‘Forward Thinkers' from the UAE, Kuwait, Lebanon and KSA, the project shares stories of different individuals, their accomplishments and dedication in each of their respective fields.

See the full series of Jaguar MENA's Forward Thinkers HERE

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